Buchi
Felix

VIBE+ is a modern, functional drink brand created for young creatives, builders, and thinkers who live mentally demanding lives and need support without overstimulation. The brand is rooted in balance, clarity, and intentional energy, offering carefully formulated drinks that enhance focus, steady energy, or calm, without the aggressive tone, loud visuals, or exaggerated promises common in the wellness and energy drink space. Project scope: Visual identity, Product Ads Post and Packaging.

NubiQ is a modern fintech brand created for young, mobile-savvy Nigerians. The name blends Naija and ubiquitous, expressing seamless access to money anywhere. I developed a bold identity built around a stylized N shaped like a digital currency symbol and a mobile signal wave. The color palette features electric green for trust, midnight blue for tech energy, and soft highlights for contrast. I extended the identity into social media designs that introduced NubiQ as a fast, simple money companion with instant transfers, referral rewards, no hidden charges, and 24/7 support. I also created a clean outdoor billboard concept using the tagline “Your Money. Your Move.” with a direct call to action to open an account. The final result is a clear, modern, and tech-focused visual system ready for the Nigerian fintech market.

Te Afre Detox Tea is a premium herbal wellness brand crafted for people who want a natural way to cleanse their system, boost metabolism, and stay refreshed. The product combines traditional African herbs with select botanicals to create a balanced detox blend suitable for both local and international markets. For this project, I developed a fresh, earthy visual direction that reflects purity, wellness, and cultural richness. The packaging design highlights the brand’s natural roots while maintaining a modern look that appeals to global consumers. The final identity positions Te Afre Detox Tea as a trusted, health-forward product with strong shelf presence and a clean, refreshing feel.

Begg3 is a decentralized begging-and-giving platform built on blockchain, designed to make asking for help more transparent, safe, and community-driven. The brand identity focuses on simplicity, empathy, and modern Web3 culture. For this project, I developed a complete visual system including the logo, color direction, UI look & feel, and supporting creatives. The identity blends bold shapes, clean typography, and a vibrant purple hue to represent trust, clarity, and digital openness. The goal was to create a brand that feels modern, friendly, and accessible — while still carrying the unique gamified concept behind Begg3.

Tutora is an AI-powered educational platform built to provide personalized learning experiences for students, professionals, and lifelong learners. The platform works as a smart tutor available anytime, helping users learn, revise, and grow across multiple subjects. Its goal is to adapt to each learner’s performance, behavior, and preferences to make education more engaging and effective.

HerCircle is a wellness and cycle support app designed for women. The project focused on creating a short motion intro and a series of ad creatives to present the app in a clean, empathetic, and modern way. The goal was simple: make HerCircle feel like a trusted companion that provides care, support, and balance.

GrindHouse Café is more than just a coffee shop. It is a creative hub for young professionals, freelancers, and students who need more than caffeine to fuel their day. In a country where electricity is inconsistent, GrindHouse Café offers not only great coffee but also a reliable work-friendly environment with electricity and internet access. The goal of this project was to create a modern, youthful, and energetic brand identity that resonates with the target audience while positioning GrindHouse Café as both a refreshment spot and a creative workspace.

Wanderly is a modern travel brand focused on simplifying and enriching travel experiences for young professionals and adventure seekers across Africa. With the rise in affordable regional and international trips, Wanderly needed a cohesive visual identity and engaging marketing materials that would resonate with aspirational travelers and position the brand as a trusted companion in the journey. I was tasked with creating a comprehensive suite of designs, including promotional banners, social media content, and outdoor advertising, all crafted to elevate brand perception and drive bookings.

Glowé Naturals is a fictional skincare brand designed to reflect softness, earthiness, and self-confidence. The brand’s mission is to promote clean beauty and natural skincare routines in a visually calm and empowering way. As part of a design challenge by Designers Tribe, I developed a full visual identity for Glowé Naturals — including the logo, wordmark, product packaging, billboard poster, and promotional visuals for social media.